Malibu C is entering into a multi-year partnership with U.S. Masters Swimming, the national governing body for adult swimming.

The deal grants the salon & spa wellness beauty brand with the marketing, licensing, and promotional rights for the personal care product category.

Tom Porter, Malibu C’s founder and president, commented:

“U.S. Masters Swimming is the right cultural and demographic fit for us…As a pioneer of products for water-related issues of the hair, scalp and skin, Malibu C is the leader in research on how elements in water, including chlorine, calcium, copper, and other minerals, affect the external body.”

Rob Butcher, Masters Swimming’s executive director, added:

“Malibu C’s gentle, eco-conscious line of personal care products meets the needs of our diverse membership base of both competitive and fitness swimmers, whether they swim daily or once a week. Just as beneficial is Malibu C’s support in promoting our Swimming Saves Lives Foundation, which provides grants to programs that are offering adult learn-to-swim lessons, to its network of salons and retail partners.”